LORAC COSMETICS
Product Campaigns
In this multi-media portfolio, Cody Ebbeler was tasked with directing and producing a combination of commercial product films, on-figure model imagery, product photography, and CGI e-commerce photography. Hero franchises include Holy Lash Mascara, Pro Palette, Moisturizer, and Lorac’s newest Tantalizer.
Holy Lash - Internet Video
This holy grail mascara transforms lashes into a rich flutter of volumized bliss that is sure to leave admirers worshipping your seductive gaze. The custom-designed brush has rigid petal-shaped bristles that lift and separate, while the matte, jet-black velveteen formula instantly curls and lengthens to create a panoramic effect without clumping or flaking. This mascara is as good for you as it is mesmerizing - infused with a euphoric combination of Shea Butter and Vitamin E to blissfully nourish, soften, and condition lashes during wear.